Choosing the Wrong Font Can Be Deadly

Was in around town last weekend with my family to get some grubs nearby Midvalley. I was astound what I saw at first sight.

Choosing the right font is important especially when you are in the advertising & marketing division. With the wrong font & at the wrong spot your potential customer might have another thought in mind rather than what you have intended to advertise for. Hiring a professional who specialize in typography is a better option than doing it yourself.

A first sight, what can you really see? If I’m not wrong your mind is seeing a big “G” than “A” & “Y” follows. I know it spelled “Jay’s Hair Shop” but the brain just like to add a little extra tit bits along of what you are observing. That’s why you won’t see any bad fonts used in any movie poster just for the sake to avoid confusion & misunderstanding.